On the STM’s Wasteful Renaming Policy

ICAO Headquarters, Montreal - credit to Provencher Roy
ICAO Headquarters, Montreal – credit to Provencher Roy

Recent news is that the STM will temporarily lift its self-imposed moratorium on renaming Métro stations so that Square-Victoria can be re-christened “Square-Victoria-OACI”.

The rationale is that it will help convince the International Civil Aviation Organization (ICAO or OACI in French) to continue operating from our fair city, this after an audacious attempt by the Qatari government to convince the UN body to move its operations to the Persian Gulf state last year.

We need to keep in mind that Qatar withdrew its bid after a roughly week-long (and uncharacteristic) lobbying blitz orchestrated by the Federal Tories (with considerable cooperation from the then separatist government of Quebec) that ultimately resulted in a near unanimous decision by ICAO’s member nations to refuse the unsolicited Qatari proposal outright.

Kudos on a job well done. It just goes to show that with the right motivation even the most diametrically opposed governments can cooperate fully to achieve a common goal. It’s clear to everyone concerned ICAO is better off staying in Montreal where it provides about 500 ‘big league’ jobs to our city’s knowledge economy, not to mention an immeasurable amount of global clout. That ICAO is located in Montreal says something about our city. In my eyes, it says we’re a safe bet, a solid investment, the kind of city where the world comes together.

Based on the response to Qatar’s push, I’d argue the world knows and appreciates this as well. Quite frankly I’d be astonished if the international community permitted ICAO to be moved to an absolute monarchy where dissent is punishable by life sentences and where hundreds of thousands of South Asian migrants are worked to death building sports stadiums in de facto slavery.

Say what you will about the quality of our construction industry here in Montreal, at least we don’t use slave labour.

In any event, the point is this: the Qataris have a long way to go before they can make a serious bid, so why is the STM going to the trouble of re-naming Square-Victoria Métro station at all?

Is ICAO looking to move? Do they really need to be convinced to stay?

If ICAO were actually seriously considering moving from Montreal, are we to believe all it would take to get them to change their minds is renaming a Métro station (by making it longer and more cumbersome)? Give me a break.

Despite this, the STM is going forward with their plan to rename the station – with zero public input. Total cost: $125,000

According to the STM the cost pays for printing new Métro maps, new signage at the station as well as new audio recordings of the station’s name. I can imagine the overwhelming bulk of the sum is in fact going towards printing.

I think this is supremely wasteful. It’s unnecessary and it won’t accomplish anything concrete. Worse, the public wasn’t consulted – this is a unilateral decision of the STM – and, as if this wasn’t bad enough, the STM’s renaming policy is still in effect for all other Métro stations, despite public interest in getting other stations renamed.

It wouldn’t be quite as bad if the STM were to instead select a certain number of stations and solicit the public for suggestions on how they should be renamed. In doing so, not only would they have directly engaged with their clientele, but they would ultimately get a greater value for the money they’ve allocated to new printing.

Keep this in mind – the printing costs will remain about the same even if a dozen stations were to be renamed.

So with that in mind let me put it to you – what stations would you rename?

There are two proposals that come to mind already. First, there’s been pressure from Jewish and Black communities for several years to rename Lionel-Groulx. The reason is that, despite the Abbé Groulx’s contributions to writing the nationalist interpretation of French Canadian history, he was also a ell-known anti-Semite who founded a local fascist organization. As you might expect this doesn’t sit well with many people. Oscar Peterson, the ‘Maharaja of the keyboard’ who helped solidify this city’s position as a focal point for jazz music, is often mentioned as a preferred name choice, given Peterson’s legacy and his attachment to the area the station is located in.

Also, if I recall correctly, the Gay Village merchant’s association has proposed changing Beaudry station’s name to ‘Beaudry-Le-Village’. I’d prefer it simply be renamed Le Village.

I’d also like most of the religious station names, like Assomption or Pie-IX to be renamed, and I’m not too keen on First World War French generals (De Castelnau) or battle sites (Namur, Verdun) either.

Anyways – let me know what you think; which stations would you rename and why?

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