The rationale is that it will help convince the International Civil Aviation Organization (ICAO or OACI in French) to continue operating from our fair city, this after an audacious attempt by the Qatari government to convince the UN body to move its operations to the Persian Gulf state last year.
We need to keep in mind that Qatar withdrew its bid after a roughly week-long (and uncharacteristic) lobbying blitz orchestrated by the Federal Tories (with considerable cooperation from the then separatist government of Quebec) that ultimately resulted in a near unanimous decision by ICAO’s member nations to refuse the unsolicited Qatari proposal outright.
Kudos on a job well done. It just goes to show that with the right motivation even the most diametrically opposed governments can cooperate fully to achieve a common goal. It’s clear to everyone concerned ICAO is better off staying in Montreal where it provides about 500 ‘big league’ jobs to our city’s knowledge economy, not to mention an immeasurable amount of global clout. That ICAO is located in Montreal says something about our city. In my eyes, it says we’re a safe bet, a solid investment, the kind of city where the world comes together.
Based on the response to Qatar’s push, I’d argue the world knows and appreciates this as well. Quite frankly I’d be astonished if the international community permitted ICAO to be moved to an absolute monarchy where dissent is punishable by life sentences and where hundreds of thousands of South Asian migrants are worked to death building sports stadiums in de facto slavery.
Say what you will about the quality of our construction industry here in Montreal, at least we don’t use slave labour.
It wouldn’t be quite as bad if the STM were to instead select a certain number of stations and solicit the public for suggestions on how they should be renamed. In doing so, not only would they have directly engaged with their clientele, but they would ultimately get a greater value for the money they’ve allocated to new printing.
Keep this in mind – the printing costs will remain about the same even if a dozen stations were to be renamed.
So with that in mind let me put it to you – what stations would you rename?
Also, if I recall correctly, the Gay Village merchant’s association has proposed changing Beaudry station’s name to ‘Beaudry-Le-Village’. I’d prefer it simply be renamed Le Village.
I’d also like most of the religious station names, like Assomption or Pie-IX to be renamed, and I’m not too keen on First World War French generals (De Castelnau) or battle sites (Namur, Verdun) either.
Anyways – let me know what you think; which stations would you rename and why?
Not exactly the kind of news regular users of Montreal’s public transit system want to hear, but it looks like the city’s public transit agency is facing a budget shortfall of $20 million, and this apparently is going to result in service cuts – the first since the late 1990s despite increased usage. The city recently tabled it’s 2014 budget, which includes $12.5 million for the municipal transit agency, but this apparently isn’t enough to keep up current service rates according to STM President Philippe Schnobb.
I guess that’s the key difference between the private and public sectors. Taxpayers aren’t shareholders, though we should be considered as such.
Above is a good example of why austerity measures don’t really work. It starts with cuts to cleanliness and maintenance, then security, and before you know it you’ve got the NYC Subway in the 1980s – filthy, unappealing, covered in graffiti and requiring police K9 units to maintain ‘law & order’. We shouldn’t follow their example. Rather we should learn from their mistakes.
Perhaps it’s political. Maybe there’ll be a back and forth and one day in a few weeks Mayor Coderre comes out and says, as a result of his fiscal prowess, the remainder of the STM’s budget shortfall will be covered by the city.
But I won’t be holding my breath. A 3% cut to service is just small enough it won’t result in mass demonstrations. Just frustration from the people most dependent on public transit, an unfortunately politically inconsequential demographic it seems.
I don’t know why they didn’t consider raising the fare. I think most public transit users would pay more to ensure, at the very least, that there are no cuts to upkeep, cleaning and maintenance.
Now, if Montreal were located 1,000 km south (and the average Montrealer stood ten feet tall) this might not be such a bad design. But such is not the case, and this is apparently, actually the best the STM could come up with.
If this is what austerity gets us, it would be best not to build at all. These shelters are useless, primarily because they don’t provide much shelter. It’s really just that simple.
I feel it demonstrates a profound lack of respect for the general aesthetic and architecture of the stations (let’s not forget, each was designed by its own team of architects, features its own art, layout etc.), not to mention serves as an excellent demonstration of how we treat our public spaces. That is, cheaply.
This is cheap, that’s the only word for it. We may as well cover all the station walls with cork board and hang staplers on the wall. Is it any wonder we also have to contend with vandals going out of their way to destroy what we have? If the people who run the system don’t appear to be terribly interested with keeping things presentable, how can they expect the people to treat it any better?
It doesn’t make any sense really. The STM is aces when it comes to designing their own branding, instructional and promotional materials, and I’d argue both the vehicles and the systems are all very well designed indeed. But when it comes to infrastructure, the simple stuff in the grand scheme of things, the STM proves to be maddeningly inconsistent. From garbage cans to benches, bus shelters to tunnels, advertising space, PA systems and TV screens, the STM has demonstrated a lack of imagination at best and incompetence at worst.
But as always, there are some interesting solutions to consider if we open ourselves to alternative ways of thinking.
There’s no question advertising is a key component of the STM’s overall plan to generate revenue, but it doesn’t have to be so much of the same old thing. As technology develops, advertising can move into interesting new territory. Take the above example. Rather than merely advertise a grocery store, TESCO brought the supermarket directly to the consumers as they wait to commute home at the end of the working day. Using your smartphone you simply scan the items you wish to purchase and place your order with online payment. The order is delivered by the end of the day. In time, developments such as a virtual store app linked to a credit or debit account could render the payment process automatic, and data provided by the user, the subway system and the smartphone could facilitate even more efficient delivery methods, timed to coincide with just after the user arrives home. The possibilities here are endless.
The TESCO virtual store model isn’t just impressive for its efficiency and the service it offers its customers, it’s also the best kind of advertising I could possibly imagine because it actually does something – it responds to my needs rather than telling me how a given store will satisfy my needs like no other. In terms of supermarkets and pharmacies the tired old pitch of incredible savings borders on the absurd (think about those idiotic Jean Coutu ads you hear on the radio set to the tune of Eine kleine Nachtmusik; ah, the refined elegance of simply unimaginable savings potential at my local chain-pharmacy! Gimme a break.)
I’d much rather have something like this serve as an advertisement. Something tells me you could easily justify slightly higher advertising rates in doing so. The STM shouldn’t wait for good design in advertising, they should push innovation in design as part of the broader image of the city as a design hub. Innovation of this type improves the overall experience enjoyed by public transit users due to the potential to save people the legitimate hassle of having to schlep to the supermarket. Yes it’s advertising, but it also provides a useful service too. It doesn’t surprise me in the least that the South Koreans would be on top of this – generally speaking the mass transit systems of the Far East are prized by the citizenry, immaculately clean, punctual – a sign of modernity and progress to be enjoyed by everyone. Including a virtual supermarket in the South Korean context is simply the next step in providing an even more exceptional customer experience.
We designed one of the world’s best mass transit systems over a decade before the South Koreans, and have pretty much rested on our laurels ever since. Today we’re riding 40 year-old trains and they’re operating a system generations ahead of our own.